Meta lets advertisers steer AI toward profit, not just purchases
Trade press says value optimisation now includes a profit-based ROAS beta via the Conversions API, plus event-based ROAS for subscriptions and first purchases.
Advertising for Books
5 briefs in this drawer.
Amazon Ads opens a ChatGPT inventory pilot for US DSP buyers
Select US advertisers can now extend Amazon campaigns into ChatGPT. OpenAI still decides which ads serve. This is a pilot, not a self-serve author product.
Reddit adds a 15-second engaged-video bidding goal
Trade press says a global public beta now optimises for 15 seconds of watch time, on top of Reddit’s existing six-second engaged-view product.
Meta teen settlement changes how ads reach under-18s
A late-August US state settlement requires age assurance, time caps, and a non-personalized feed for teens. Advertisers can no longer treat teen inventory like adult targeting.
FTC and 22 states sue Amazon over ad-auction pricing
The complaint says Amazon overrode advertised auction results and extracted more than $20 billion from advertisers since 2019.